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Novedades en Google Adwords: Personalización condicional de anuncios

Google adwords está evolucionando de forma importante los últimos meses: El color de las etiquetas en los resultados de Google, la desaparición de los anuncios de búsqueda en http://www.icemd.com/digital-knowledge/articulos/anuncios-expandidos-adwords-2o-revolucion-del-ano/la columna derecha o los anuncios expandidos. ¿Por qué tantos cambios en Google Adwords? Creo que principalmente por: Cambio de comportamiento de …

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Google Adwords: Las palabras clave más caras

por Llorenç Palomas

Adwords es la herramienta de Google para publicitarse en los resultados de búsqueda. Existen distintas variantes de publicidad en la herramienta, pero la principal y más utilizada es esta: ¿Me he currado los dibujitos eh? jaja… Pues eso, se seleccionan una serie de palabras clave (cada ella tendrá un coste …

Leer másGoogle Adwords: Las palabras clave más caras

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